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The Key Perfume by Justin Bieber, The third fragrance from justin bieber launched in 2013 is the newest scent after someday and girlfriend from 2012 . This energetic, sexy fragrance is floral, fruity and musky. It opens with a burst of juicy fruits, the heart is floral and the dry down blends with musks and precious woods. Justin chose the key to invite fans to unlock and explore the endless possibilities of believing in their dreams.